In 2014-2016 I worked for Fluger design studio, where Clinique was one of the main clients. I did a variety of work for them, from web banners and emails to marketing apps.
iPad App for Macy’s
Challenge:
Clinique needed to promote their new makep sets – Sexy Neutrals. They wanted customers to try and buy the sets at their flagship NYC location in Macy’s on Herlad Square.
Solution:
A simple app that will attract visitors with a flashy video, offering to choose a Sexy Neutral look for any skin tone. Upon a tap, customer could choose their skin tone and view the respective video tutorial on the Sexy Neutrals application. Each video was split on 6 steps, showing application of 6 makeup products. The video then could be shared in a nice animated email.
Result:
The products were sould out quickly.
My Role:
II led design of the app and oversaw build, collaborating with a remote team of developers in Yerevan, Armenia.
Process Process Process Process Process
Process Process Process Process Process